About Flinders Consulting and ChillaHub
An Australian technology consultancy building AI products from Asia-Pacific FMCG market experience since 2019.
Our Product Lines
One company, two focused AI platforms
Flinders Consulting
Australian technology consultancy specialising in FMCG market intelligence and AI-enabled workflows for Asia-Pacific teams.
ChillaHub
Multi-model AI workspace for creators, researchers, students, and business users working across chat, images, documents, and code.
ChillaHub Analytics
FMCG market intelligence platform combining regional data, dashboards, and Claude-powered analysis for enterprise teams.
Our Story
From regional market consulting to applied AI products
Flinders Consulting Pty Ltd is an Australian technology consultancy based in Melbourne. Since 2019, the company has focused on Asia-Pacific FMCG market intelligence, go-to-market research, and data-led advisory work for brands operating across the region.
Across food, beverage, and adjacent consumer categories, we saw a recurring problem: market intelligence was fragmented across reports, spreadsheets, channels, and regional teams. Important decisions were often slowed by delayed reporting and limited analyst capacity.
In 2023, we began turning parts of that consulting and data workflow into AI-native products. Claude became a foundation for natural-language analysis, while our regional market context shaped how the tools were designed and evaluated.
Today we operate two product lines: ChillaHub, a multi-model AI workspace for broader creative and professional use, and ChillaHub Analytics, an enterprise intelligence product purpose-built for Asia-Pacific FMCG teams.
Our research foundation
Asia-Pacific FMCG market expertise as the backbone of our AI products
Flinders Consulting has spent years building Asia-Pacific FMCG market intelligence — covering food, beverage, and adjacent consumer categories across 15+ markets. This consulting work and the underlying regional data shape how we design AI workflows, evaluate model outputs, and build enterprise products like ChillaHub Analytics. The same domain context informs ChillaHub's broader AI workspace.
FMCG Database
Regional market data covering supply, distribution, retail, and consumer signals across Asia-Pacific food and beverage categories.
Market Research
Years of consulting work on pricing, distribution, category performance, and market expansion for brands operating across APAC.
Data Analysis
Repeatable workflows for commercial, category, and strategy teams — turning regional data into operating decisions.
Our Journey
A practical progression from consulting workflows to AI-enabled products
Founded in Melbourne
Flinders Consulting Pty Ltd was established to support FMCG market consulting and go-to-market strategy across Asia-Pacific.
Asia-Pacific Data Network
Built regional data partnerships across 8 markets, covering food and beverage supply chains and retail channels.
Full-Chain Coverage
Expanded coverage from supply chain indicators through retail sales signals for brand and category teams.
Internal Analytics Platform
Launched internal tooling to automate recurring market reporting and reduce delivery time for consulting workflows.
AI Product Development
Adopted Claude as a foundation model and began developing AI-assisted analytics workflows around FMCG market questions.
ChillaHub Launch
Released ChillaHub as a multi-model AI workspace, making leading models accessible through one practical interface.
ChillaHub Analytics
Released ChillaHub Analytics as an enterprise product combining regional FMCG data context with AI-native analysis.
Scaling Across APAC
Expanding data coverage, multilingual workflows, and regional use cases across Asia-Pacific markets.
Our Mission
We build AI products that make specialist knowledge easier to use in daily work. For creators, that means practical access to leading models. For enterprise teams, it means turning regional FMCG data into clearer, faster market decisions.
How We Work
Current over delayed
Market teams need timely operating signals, not only retrospective reports after decisions have passed.
Regional by design
Asia-Pacific markets cannot be reduced to a single global template. Our data and workflows reflect local market differences.
Useful AI over novelty
We focus on repeatable workflows, source-aware answers, and tools that fit how teams already make decisions.
Product and Engineering Team
A cross-functional team across engineering, product, data, operations, and go-to-market.
Adai works on backend systems for model routing, API integration, data structures, and service reliability. His work supports stable access to multiple AI providers and internal platform workflows.
Agua works on user-facing product surfaces, including responsive layouts, model selection, file upload flows, and live preview components. Her focus is clear interaction design and reliable front-end implementation.
Stella works across product strategy, user research, interaction design, and prototyping. She helps align ChillaHub features with practical user needs across creative, research, and business workflows.
Pika focuses on infrastructure, deployment automation, monitoring, and recovery planning. Her work supports platform stability under multi-model workloads and regular product iteration.
Hamm works on data infrastructure, operational metrics, usage analysis, and internal dashboards. These insights support product decisions and improve how teams understand platform performance.
Dumbo works on go-to-market content, documentation, user communications, and support workflows. His focus is making product information clear for both individual users and enterprise prospects.
Company Information
ChillaHub is developed and operated by Flinders Consulting Pty Ltd, an Australian technology consultancy based in Melbourne since 2019, with experience in Asia-Pacific FMCG market intelligence and AI-enabled product development.
Choose the right ChillaHub product
Use ChillaHub for everyday AI work, or speak with us about ChillaHub Analytics for enterprise FMCG intelligence workflows.